Search results for "Pricing strategies"
showing 10 items of 12 documents
An empirical analysis of the determinants of price tolerance
2004
In the context of pricing strategies, the notion of price tolerance is an important construct for academic researchers and marketing managers. In this article, a conceptual model of factors influencing the level of price tolerance is proposed and empirically tested with the use of data collected from airline passengers. The results support most propositions of the conceptual model and offer several insights for managerial action and further academic research.
Learning competitive pricing strategies by multi-agent reinforcement learning
2003
Abstract In electronic marketplaces automated and dynamic pricing is becoming increasingly popular. Agents that perform this task can improve themselves by learning from past observations, possibly using reinforcement learning techniques. Co-learning of several adaptive agents against each other may lead to unforeseen results and increasingly dynamic behavior of the market. In this article we shed some light on price developments arising from a simple price adaptation strategy. Furthermore, we examine several adaptive pricing strategies and their learning behavior in a co-learning scenario with different levels of competition. Q-learning manages to learn best-reply strategies well, but is e…
Revenue models in cloud computing
2012
Cloud computing brings new possibilities, allowing software firms to sell their software products using the Software-as-a-Service (SaaS) model. SaaS provides opportunities for flexible pricing but creates challenges on how to achieve a profitable revenue stream. In this multicase study, the revenue models of five SaaS providers were examined. The main interest of the study was to investigate the different revenue models and the reasons for using particular revenue models. The revenue models were found to be mainly based on software renting, with a variety of pricing strategies. For SaaS providers, software renting generates a steady and predictable stream of revenue. The software renting mo…
Adjusting Software Revenue and Pricing Strategies in the Era of Cloud Computing
2016
Competitive forces shape software revenue and pricing models in cloud computing.Different revenue and pricing models lead to different competitive strategies.Software firms apply mixed revenue models, or a hybrid pricing mechanism.Software renting provides flexibility for software providers against competition.Software architecture may either limit possibilities for different revenue models. Recent research has recognized cloud computing as a new paradigm of servitization in which software products are offered based on service contracts. Thus, instead of selling software licenses, software vendors can rent software as a service to customers. However, it is still unclear how software provide…
Understanding the price drivers of successful apps in the mobile app market
2016
In this paper, we take the perspective of app developers. Specifically, based on a sample of top paid apps from three major app stores, i.e., App Store, Google Play, and Blackberry World, we construct a hedonic price model to examine the role of relevant factors in price formation in the app market. Our results suggest a strong evidence of two-sided market effects. In fact, the lower price charged for apps operating as two-sided markets reflect the strategy of subsidising users, due to the positive cross-side externalities they exert on valuable third parties. Surprisingly, the effects of trialability, in-app purchase and mechanisms to build reputation are not significant in the context of …
An algorithm for simulating end-user behaviour in a real time pricing market
2015
The energy market has changed radically over the last decade, mainly due to an increased penetration of renewable energies. Now the end users have directly access to the energy market and can actively take part to the electricity market. Electricity customers can indeed modify their behavior through Demand Response, namely by means of pricing strategies that support a change in the end-users habits. This can be accomplished through a 'loads aggregator', a third party that collects the requests and signals for Active Demand-based services coming from the markets and the different actors of energy market. This paper describes a simulation framework to generate the simulated optimal behavior o…
SPAIN: Evolution and Characteristics of the Private Sport Sector – Focus on Fitness Centres and Gyms
2017
This chapter contains a description of the evolution and main characteristics of the private sport sector in Spain. The first section outlines a panoramic vision of the structure and organizational framework of the Spanish sport sector, illustrating the established supremacy of the public sector above the voluntary and private sectors. Next, an analysis is laid out, utilising data from Section 931 of the Central Business Register of the National Institute of Statistics. This analysis includes information pertaining to the number of existing organisations, legal structures, number of employees, and territorial layouts. Once the general description of Spain’s private sport sector is covered, …
Revenue-Aware Resource Allocation in the Future Multi-Service IP Networks
2006
In the future IP networks, a wide range of different service classes must be supported in a network node and different classes of customers will pay different prices for their used node resources based on their Service-Level-Agreements. In this paper, we link the resource allocation issue with pricing strategies and explore the problem of maximizing the revenue of service providers in a network node by optimally allocating a given amount of node resources among multiple service classes. Under the linear pricing strategy, the optimal resource allocation scheme is derived for the case that no firm Quality-of-Service (QoS) guarantees are required for all service classes, which can achieve the …
On the evolution of monopoly pricing in Internet-assisted search markets
2014
This study examines the evolution of prices in markets with Internet price-comparison search engines. The empirical study analyzes laboratory data of prices available to informed consumers, for two industry sizes and two conditions on the sample (complete and incomplete). Distributions are typically bimodal. One of the two modes of distribution, corresponding to monopoly pricing, tends to attract such pricing strategies increasingly over time. The second one, corresponding to interior pricing, follows a decreasing trend. Monopoly pricing can serve as a means of insurance against more competitive (but riskier) behavior. In fact, experimental subjects who initially earn low profits due to int…
Toward an understanding of price wars: Their nature and how they erupt
2001
Abstract This paper aims to improve our understanding of the unique phenomenon of market competition, called price wars, as little is known about their nature and how they erupt. More precisely, we offer selected illustrations of the reality of price wars, identify key attributes of price wars, propose a definition of price wars, and offer a conceptual framework in which early warning signals (EWSs) of price wars are distilled and linked to the likelihood and the intensity of such wars. Also, initial empirical findings on some of the effects of price wars are offered, showing that price wars inflict substantial damage on the companies involved. Implications for researchers entail that numer…